Product Strategy & Discovery
Turning ambiguous business needs into validated product direction. Research, workshops, and testing that align teams and drive clear product strategy.
Overview
Led product discovery across EY Assurance platforms, aligning business, product, and engineering around user needs, workflows, and product direction before development.
Transformed ambiguous requirements into validated, actionable strategy teams could execute with confidence.
The Challenge
Enterprise teams often started with strong business intent but lacked clarity on user needs, workflows, and success criteria. This led to misalignment, output-driven design, and risk of solving the wrong problems.
The Solution
Established a scalable product discovery framework aligning business goals, user needs, and technical constraints before design and development.
• Aligned stakeholders through structured workshops
• Validated assumptions with user research and testing
• Mapped end-to-end journeys to uncover gaps and opportunities
• Translated insights into clear product direction
Design Leadership
01 — Cross-functional Alignment
Facilitated workshops across product, engineering, and business to drive shared understanding and decision clarity.
02 — Embedded Research
Integrated interviews, testing, and validation into ongoing product workflows.
03 — Scalable Discovery Model
Standardized methods, artifacts, and facilitation practices across teams.
04 — Design as Strategy
Positioned design as a partner in defining problems and shaping product direction.
Impact
• Stronger alignment across product, design, and engineering
• Reduced rework through early validation
• Faster decision-making with shared clarity
• More user-centered, evidence-based product outcomes
Takeaway
Shifted teams from assumption-driven execution to evidence-based product strategy.
"Pratt and I worked together for several years on EY's global audit platform – EY Canvas. During this time, Pratt served as a leader within our team as well as on the broader EY Canvas project. He instituted processes that improved the coordination between XD, Product, and Engineering. As a result, we were able to spend more time on concept development and ideation, leading to more thoughtful solutions for end users (auditors and clients)."
