Pratt
Sutthipitak
Product Design Director
Enterprise UX & Design Leadership
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I'm a Product Design Director with 15+ years of experience leading enterprise product design across complex SaaS ecosystems.
I specialize in turning fragmented systems into scalable, user-centered platforms — aligning design, product, and engineering to deliver measurable business impact.
At EY, I led and scaled a global design organization supporting 11 enterprise products used by over 130,000 users. My work focused on establishing design systems, improving UX quality, and driving cross-functional alignment at scale.
More recently, I've been integrating AI into product workflows — accelerating research, requirements, and prototyping while reducing time from idea to production.
My background spans enterprise SaaS, fintech, CRM platforms, and design systems, with a foundation in both product and brand design.
Scaling products. Aligning teams. Turning complexity into systems.
Disciplines