Branding and Web Design
Better storytelling brings better brand engagement. A rebranding and website redesign for classic brand, Ocean Spray.
Rebrand its digital branding and style guide for the new website launch in 2018. Led team to came up with the branding, which includes visual style, photography, color, typography and brand voice.
Ocean Spray needed new branding and a new website. They wanted to show the story of a farmer family-owned company and the warm feeling and care they have for the product on their new website.
We aligned their story with their digital presence and overall branding. We translated their warm and rich family theme onto their website by bringing in their signature cranberry red and earth toned farm through photography and illustration treatments and a warmer, more organic color palette. As part of this, we also updated their brand fonts. Their photography styling was not consistent, so we proposed a more down-to-earth yet sophisticated look and feel that would resonate better with their brand story and character.