The North Face
Showcase the product. Show the brand identity. Sell the lifestyle.
Designed a microsite for Cryos, The North Face’s new product line, which was launched in 2017.
The North Face has requested a microsite for their new product line that goes beyond simply selling the products. The objective is to create a platform that not only showcases the products but also effectively sells the lifestyle associated with The North Face’s Cryos brand. The goal is to evoke emotions, inspire exploration, and create a connection with the brand's adventurous spirit that extends beyond the products themselves.
We created a captivating microsite that not only focuses on selling the product itself but also aims to sell the lifestyle associated with it. The microsite serves as a digital platform to showcase the new product in the context of real-life outdoor adventures and experiences. Through immersive visuals, compelling storytelling, and interactive elements, we invite visitors to envision themselves embracing the adventurous and nature-loving lifestyle that The North Face represents. By highlighting the product's integration into these aspirational experiences, we create a powerful connection between the audience and the brand, motivating them to embrace the lifestyle and consider the new product as an essential part of their outdoor journeys.